PPC automation has emerged as a powerful way to improve campaign performance. Companies like Google have invested huge amounts into fleshing out their automation options.
To make the most of PPC automation, you need to help the algorithms work to your benefit and assist the machines with their learning. Set up accurate and effective conversion tracking and write good ad copy. Make sure you identify target audiences and keywords.
Pass a lot of the work to the machines and save yourself time and money. Even though you’re automating a lot of the work, you don’t want to be completely hands-off. There have been improvements, but not every option is good for your business. With some hands-on management, automation can free up your time allowing you to focus your efforts elsewhere.
PPC automation has emerged as a powerful way to improve campaign performance. Companies like Google have invested huge amounts into fleshing out their automation options.
To make the most of PPC automation, you need to help the algorithms work to your benefit and assist the machines with their learning. Set up accurate and effective conversion tracking and write good ad copy. Make sure you identify target audiences and keywords.
Pass a lot of the work to the machines and save yourself time and money. Even though you’re automating a lot of the work, you don’t want to be completely hands-off. There have been improvements, but not every option is good for your business. With some hands-on management, automation can free up your time allowing you to focus your efforts elsewhere.